About Us

Brand Story 

Creative Pounds is a black woman owned creative studio + stationery brand based in Alexandria, Virginia, established by Illustrator and Founder LaTanja Jones Snelling.

Founded in 2017, Creative Pounds started under another business name offering custom event signage services, and in 2019 began to sell enamel pins inspired by the founder’s daughter, Logyn, who has been battling a chronic illness since she was two days old. Logyn serves as the everyday motivation to fill a noticeable void in the black stationery and design space. She is the namesake of the brand with her initials being L.B.S., the same letters used to abbreviate the word “pounds.”

Now, Creative Pounds offers a variety of paper goods such as greeting cards, stickers, bookmarks, and art prints that depict the everyday joy and culture of Black people. All designs are thoughtfully illustrated by LaTanja using vibrant colors, lettering, unique characters, and cultural references as hallmarks for the brand.

With our fun and colorful collection of products, we have something for everyone to enjoy that is weighted in creativity + affirmed by the culture.


Media & Press Coverage

We're In the Streets!

Creative Pounds is privileged to work with great retailers and small businesses across the country. We are proud to have our products featured in almost a dozen boutiques, online shops and local stores nationwide. Be sure to check us out -- we may be in a city near you! 


Riza Plants

District of Columbia

Right Place Studio


Eastern Woodland Home



New York

IndigoStyle Vintage

The Lit.Bar


Alakazam Toys & Gifts

Darling x Dashing Boutique

Shop Made In Virginia 


Blue Kettle Books


Noir Treasures

Content + Product Design

I have years of experience bringing client and businesses artistic visions to life. From branding to print to web, I can transform your ideas from concept to reality.

Tell Me About Your Project

Live Events + Personalization

Make your next event more memorable for your clients with customized lettering or portrait services! This is a truly unique and interactive real-time experience that all will enjoy. Also perfect for a special event!

Book A Live Event


Hosting workshops is a great way to get customers into your store, or they can serve as a fun, creative way to connect with your team or friends. Custom workshop options are available — inquire today!

Host A Workshop